The Problem and Resolve
Score Advisor
Mrs. Edgerton
Since adolescence, peoples’ minds have been imbued with the influences around them. Whether family or religious influences, these gigantic parts of their lives dictate the outcome of their thought process and opinions. The biggest power looming over the developing mind in this century is media. Monitors light up a persons eyes even before they are able learn how to walk, allowing one to grow accustomed to making this source of media something that one counts on every day. The second biggest form of media is television, with the internet first respectively. Currently, Americans spend thirty four hours a week watching television: a number that is only going to rise [1]. Because of all of the time spent in front of this quintessential part of a person’s day, most humans count on television as a source of information, advice, and for role models in some circumstances. Youth accustomed to television programs tend to find similarities and aspirations in fictional characters in shows, influencing their development and habits for their later years. With televisions having the power to control the type of person an individual can be, this can become a serious issue with what is shown on television. Social interaction on television shows such as reality TV can teach a child violence in a manner that depicts it as normal or even seen as cool. Eating habits of characters or depiction of obesity on a television show can lead massive movements of eating disorders in a viewer audience, inflicting damage physically and/or psychologically on a person just trying to live up to what is smiled upon on the screen. Drug use among teenagers or children can easily increase or decrease by simply what a character in a drama show decides to do. Television watching in general can have detrimental effects on the developing mind, teaching children three years or younger poor social interaction skills, and preventing them from growing accustomed to their real environment. Television can affect the outcome of a generation more than people think, giving it power to infiltrate the minds and actions of someone simply to get a profit. Without awareness of how the television media can mold a developing mind into what it wants, from what it drinks to what it wears, the population has no way of filtering what is to be seen. By limiting the mind control this media has, they can prevent mental damage to viewers so that they can be their own person.
The correlation between the viewers of television and the readers of this research paper are more intertwined than one might think. The readers of this research paper probably also all fall into the viewer category. Everyone reading has watched television at least sometime in their life creating them into a viewer as well. Because of this, every situation brought up in the paper will directly affect the reader in some way. This makes the topic immensely important to the people reading, so the information given should be absorbed by the reader in order to learn from the report given.
It is no secret that television affects the minds of viewers, the only thing that isn't realized is how much it actually does. In the article, Television Viewing and Forms of Bullying among Adolescents from Eight Countries, from Journal of Adolescent Health the reader can find that “By the mid-1980s, 65% of the participants of an American study agreed that their worldview was formed mainly through television” contrary to seeing it for themselves [2]. Of course everyone cannot set out and explore the world on their own, but being at the mercy of what the television depicts is not the best alternative. Television Viewers typically see the world as a more beastly place than it really is. One study from Hawkins and Pingree, two literary philosophers, studies 1,280 elementary students in Australia about the portrayal of their country. They would place some children in front of the television and some not, both groups filling out diaries and questionnaires. The children with the television based view of Australia saw it as a more mean and violent place, contrary to the children who did not watch the television. This experiment is a prime example of two theories about the effects on television on viewers: The Agenda-Setting theory and the cultivation theory.
The Agenda-Setting theory is a theory proposed by Walter Lippmann, a newspaper columnist dating back to 1922, That said that the “media plays an influential part in how issues gain public attention” [3]. This means that public issues are created by the media; viewers learn not only about an issue but also how much importance is attached to that issue from the amount of information in a news story and its position. With this power it’s no wonder that the children in the Hawkins and Pingree experiment saw Australia as a more harsh place because typically only grotesque stories get the most publicity on television. With media agenda fueling the public agenda, Television is able to create the scenarios that should be talked or cared about more, turning public thought into just an echo of the media.
The Cultivation theory was created by George Gerbner, a professor of communication, stating that television actually has the power the influence the viewers reality and is “primarily responsible for [one’s] perceptions of day-to-day norms and reality” [3]. His research stated that the more heavily someone watched television, the more they picture the world as a fearful place. This can lead to viewers mistrusting the world and people, creating possible violence. From the article Early Television Exposure and Subsequent Attentional Problems in Children, from the Department of Pediatrics in the University of Washington, studies have shown that having exposure to television viewing at age four can be associated with being a bully at ages six through eleven years [4]. With growing minds, what children see on the Television can directly affect their actions, and when it is later night, more violent show the worse the outcome can be.
The article previously mentioned, Television Viewing and Forms of Bullying among Adolescents from Eight Countries, from the journal of adolescent health, they constructed an experiment to see how much television actually effects bullying in elementary school. They studied children in 2001-2002 from the countries of: Canada, Estonia, Israel, Latvia, Macedonia, Poland, Portugal, and the United States. What they did was hand out questionnaires on how much television a child watches on weekdays and weekends [2]. They make this division because when children stay up late on weekends they are exposed to shows that are meant primarily for adults, a show that may be more violent than what a child should see. The forms of bullying were categorized into three sections: name calling, rumor spreading, and physical contact. This is the result of the study:

Children in all eight countries watch an average of three to four hours of television in the week, with an additional hour on weekends, the only country that has higher numbers in the week is Israel. The results show a worrisome outcome, clearly stating that the more television watched, typically more bullying is done. Another result shown is that although all the forms of bullying were analyzed, the verbal forms are the most significant. With all of the countries, frequent television watchers are prone to do more name calling, more rumor spreading, and more teasing of other children.
Television shows are obviously not hoping for this outcome of children hurting other children influenced by something they have seen on television, it’s due to the obscene amounts of television being watched by a younger and younger audience. There is a rapid change of tastes in television for more older viewers, throwing this media into a dark state. Most of the shows on television are drastically more violent than what was on less than a decade ago. Reality Television shows such as Big Brother in the 1990’s would kick a star out of the show if a physical outburst has occured. Today, the show harbors nothing but violence in order to reel in viewers and keep ratings up [5]. If violence in television shows do not go down or viewing restriction for adolescents, television will continue to be one of the leading causes of the increase in violence among children and adults, creating the world into a more fearful place.
While advertising wreaks havoc on Television, viewers sit idly by becoming consumers to what image is shown on their screen. One of the biggest double-edged swords that is shown on television is the perception of obesity. While there are numerous advertisements for dieting and exercise, there are countless of other advertisements for high calorie non nutrient foods. On top of all this, the perception of obesity in television shows can deconstruct the self confidence of an individual.
In the research report, Priming Effects of Television Food Advertising on Eating Behavior, by Jennifer L. Harris, John A. Bargh, and Kelly D. Brownell, they carried out an experiment on both children and adults on the effects of eating habits after television viewing. In the first experiment, elementary school children were placed in front of a television either watching a cartoon with food advertisements or advertising for other products. The children were also given a snack while watching said programming. The results show that “children consumed 45% more when exposed to food advertising” [6]. In the Second experiment, “adults watched a television program that included food advertising that promoted snacking and/or fun product benefits, food advertising that promoted nutrition benefits or no food advertising” and recorded the results [6]. The adults after then taste tested both healthy and calorie rich snacks. After watching television, the adults consumed far more of both snacks than the one ones who didn't watch television. Both of these experiments show that just being exposed to copious amounts of food advertisements alone raise one’s desire to binge in return increasing obesity in television viewers. Today, children are on average exposed to fifteen food ads on television, and 98% of these ads are for unhealthy, fatty foods [7]. While children are primarily affected the most from these advertisements, adults do not escape the advertisment’s messages either. The best way to escape this subliminal contamination is to first raise awareness of this grasp advertisement has on the community and then lift the motivation of the population to stop it.
Along with the hundreds of food advertisement flashing on a person’s television screen, countless dietary supplement ads, television shows, and weight loss programs push the idea that obesity is disgusting into the minds of viewers. When america entered the 21st century, ideas and thoughts on human interaction and body image have changed dramatically. The media provides ideas on true beauty for the viewers, filling their minds with goals and perspectives that are near impossible to reach. Judgement has increased on television along with the strive for the media’s perfection. Television shows like The Biggest Loser and America’s Next Top Model are prime examples of exploiting others for showing viewers what true beauty is, along with entertainment value.
One study done by the Staff of the Federal Trade Commission, titled Weight-Loss Advertising An Analysis of Current Trends shows the increase in advertisements for weight loss over the course of nine years. They selected five magazines: Family Circle, Cosmopolitan, Women’s Day, Glamour, McCall’s, Ladies Home Journal, Self, and Redbook to document how many times they bring up weight loss. the FTC documented ad placement, actual ads, and products. The outcome was rather alarming.

Over course of nine years most of the ads doubled in all of the magazines. All readers were bombarded with more solutions to live up to the perfect image the media has created. From the graph the reader can see that “the number of times weight-loss advertisements appeared in these magazines increased 129%, the number of distinct advertisements increased 212%, and the number of products increased 157%” over a time period of not even a decade [8]. This is just one example of the increase in diet advertising in all media. With this as solid proof of the increase in magazines, one can infer that there was a dramatic spike in all forms of media, such as television. Advertisements are on the rise, talk shows are constantly bringing in specialists to teach the viewers how to “look good”, and shows are born revolving around weight loss or changing ones image. As viewers are shown the media’s body image to live up to while swimming in a sea of ads promoting fatty foods, Television creates a paradox that they fall into. If viewers were able to break the grasp that television has on the definition of beautiful and raise their self confidence, then the world revolving around the media could make a step towards eradicating the excessive power television holds.
Its no shock that what one surround themselves with effects some of the choices one makes. What one does not understand is the magnitude it has on the growing mind and the human behavior on its own. So far the topics discussed in this paper have been violence and body image, and the mild physical damage or large mental damage that can be caused. What hasn’t been brought up yet is the alarming effect it can have on human life itself. Drug references are scattered across television shows, primarily popular ones. These shows typically show cool, attractive people doing a wide variety of drugs. Because of this viewers, typically ones with still developing minds, learn and even try to copy from the fictional characters who they see as a role model. One only needs to look at trending shows to see the amount of drug use being seen by viewers. Three of the the current top five television shows listed on IMDb have massive amounts of violence, two of the shows literally revolving around drugs [9]. Whether being exposed to drug use in public or on television, viewers cannot escape its presence. The issue that arises is how the Television portrays drug users and how that will affect viewers.
Typically its hard to document if a television show actually affects drug overdoses or not due to the fact that once never really can document both before and after the broadcast. This is true because the public rarely knows what will happen in a television episode of any show weeks in advance.
This was not the case for an episode of the British television show Casualty. Weeks before an episode was to be aired, the public was informed that there would be a serious drug overdose for one of the characters coming up. Seeing a chance professor of psychiatry at Oxford, Keith Hawton, decided to see how much this will affect drug overdoses in reality. He assembled a research crew and wrote a paper titled Effects of a drug overdose in a television drama on presentations to hospital for self poisoning: time series and questionnaire study. With this experiment, readers are able to see the truth behind the repercussions of drug use in Television shows.
Forty nine large accident and emergency departments in the United kingdom were chosen to give data on the number of drug overdoses they had three weeks before the television show episode of Casualty and three weeks after. All of this research was done in October - November in 1996. The clinics were also asked to fill out questionnaires about the patient with the questions as followed : their age, their sex, the time of their O.D., the drug they used, if they are viewers of the show Casualty, and history of drug abuse.
In the first three weeks, 2,127 patients were treated for drug overdoses and by the end of the last three weeks the number increased to 2,276 patients. The graphs to the left simply shows the overdoes over the course of six weeks. One graph is for overdoses from paracetamol which is the drug used on the episode of Casualty, the other graph is for overdoses on other drugs, and the last one is for the total drug overdoses. As one can see, after the television show the number of O.D.s either stayed the same or increased during the following weeks. The paper explains that “self poisoning rates were 17% higher in first week after the broadcast, 9% higher in the second week, and returned to the baseline level in the third week” after the broadcast of Casualty [10].
Out of the patients after the episode aired, thirty two were interviewed. All of the interviewed patients had seen the episode and from that thirty two 20% admitted that the show influenced them to have a drug overdose. Of the interviewed 17% said that the episode of Casualty influenced their decision for the choice of drug being paracetamol making the use of that drug for overdosing double the old rate.
What can be inferred from the research paper Effects of a drug overdose in a television drama on presentations to hospital for self poisoning is that popular shows that introduce the abuse of drugs can create devastating short term effects of spikes in drug overdoses. Viewers need to be wary of not always interpreting what they see on the screen as a proper thing to do. Although this research was from 1996, the repercussions of having an O.D. in a television show has stayed the same if not increased. The amount of gore, violence, and drug use in television shows has transformed in the last few years, ushering a new era of television.
This problem holds importance to readers because the all of the readers watch television, hence are exposed to this kind of atrocity on the screen. Even if the reader is smart enough to not copy what is seen on television, they must be able to also protect their children or younger siblings from falling into the fictional reality that everything on television is socially acceptable.
Too much television for any age is not considered healthy, but when toddlers or younger view too much television, the repercussions are much larger. Over exposure to television or any screen between the ages of zero to three create problems in development. When one has implications in development, the outcomes massively affect a person for the rest of their lives.
During an interview with one of the top rated pediatricians in America, Dr. Paul Thomas from Portland, Oregon, The doctor was asked questions about the effects of brain development for a child zero to three years while being exposed to television. Dr. Thomas explains that children between the age of zero to two undergo the fastest development a human goes through in the course of a couple of years. Within that time the infant is able to learn how to roll, crawl and just grow accustomed to their surroundings. When the child is around television, it takes away time from them interacting with their environment, delaying their development [11]. Children need this time to grow and learn attention skills, movement, and speech; with this massive distraction their minds are stunted. Time spent watching television is also time spent away from parents. If a television is on in a household words spoken to a child from a parent is reduced from 1000 per hour to only 200 per hour [11]. Although the content of the television program does not matter for infants, the older they get the more power what they are watching has. Because a child is still developing their minds and finding out their personality and interests, typically a child is seen manifesting what they see on television. By the end of the interview the biggest thing one needs to get out of the information is the solution to these problems that may arise in a zero to three year old is simply to not introduce them to television until an older age.
In another interview about the effect of young kids watching televison, a senior clumnist from educationnews.org was able to talk to Fredrick Zimmerman, an assosiate proffesor of pediatrics at the Univeristy of Washington in Seatle. In his research he was able to find that out of one thousand children ages two to twenty-four months, by three months 40% are already regular viewers of video games or television. By twenty-four months this number rises to 90% [12]. Out of all of the questions asked, this was the only statement that was based on solid fact. Zimmerman answers mostly the same way in numerous questions such as: What do you see as the major detrimental effects of excessive television watching or In your mind, how does all this TV watching affect the development of young infants or In your opinion, how do all these video games affect the physical development of young children. All of the answers in some way were brought back to the fact that there is not enough research available to draw too many conclusions. Enough evidence is there that shows that television can negatively affect a viewer, but there is not enough information is there to explain how. Part of the reason why there is not enough research is because of the little amount of knowledge the public has on the topic of the effects of television media on viewers. When the viewers of television come to the realization or are told about the astonishing amount of negative impacts it has limitations on research funding or publicity will eradicate, allowing for everyone to know the complete truth about the past time that so many have come to depend on.
Due to the setback of the little amount of awareness the topic of how the television media effects viewers, some questions are left unanswered. The public still does not know exactly how the television companies are able to completely soak into the mind of a viewer, they just vaguely know that it happens. Even if awareness skyrocketed and people wanted to make a change to what is seen on television, and how much of it, another question arises. If limitations are put on, how will the television companies react? If these limitations are successful what will happen to advertisement or content of television shows? Most of these theoretical questions rely on a chain or events to unfold to usher forth a permanent change to the television the people have now. Hopefully this paper can help make a spark to ignite the transformation of what appears on society’s television screen.
When the wave of television hit the public in the mid-twentieth century, the new form of entertainment enveloped the society creating it the number one form of media. Today, the television still is one of the most popular forms of media, the problem it causes lies on the content. Television has grown into an incredibly revealing, harsh outlet that has begun to do more harm than good for the public. The television media has begun to exploit the alarming power they have over viewers, creating problems ranging from developmental defects to physically harmful tendencies that may end in death. There is no question about the supremacy this media has on the personalities, social interactions, thought process, and self esteem of viewers. What needs to happen is people must have a revelation and come to the reality that the television media has too much control; it forms a bind to society and television media. This bind makes the viewers become the embodiment of the television media. Once the power is eradicated, television will stop shaping the society the public lives in. When this happens, the world will be able to become a more independent thinking, humane place to grow and live.
Works Cited
Cleland, Richard L., Walter C. Gross, Laura D. Koss, Matthew Daynard, and Karen M. Muoio. Weight-loss Advertising: An Analysis of Current Trends. 2002 ed. Washington, DC: U.S. FTC, 2002. Print.
Dohnt, Hayley, and Marika Tiggemann. "The Contribution of Peer and Media Influences to the Development of Body Satisfaction and Self-esteem in Young Girls: A Prospective Study." Developmental Psychology 42.5 (2006): 929-36. Print.
Durie, Eric. "Literature Review." Literature Review. N.p., 27 Feb. 2002. Web. 10 May 2013. <http://www.ou.edu/deptcomm/dodjcc/groups/02B2/Literature_Review.html>.
Harris, Jennifer L., John A. Bargh, and Kelly D. Brownell. "Priming Effects of Television Food Advertising on Eating Behavior." Health Psychology 28.4 (2009): 404-13. Print.
Hawton, Keith. "Effects of a Drug Overdose in a Television Drama on Presentations to Hospital for Self Poisoning: Time Series and Questionnaire Study." Effects of a Drug Overdose in a Television Drama on Presentations to Hospital for Self Poisoning: Time Series and Questionnaire Study 318:972 (1999): n. pag. BMJ. Web. 17 May 2013. <http://www.bmj.com/content/318/7189/972>.
Healy, J. M. "Early Television Exposure and Subsequent Attention Problems in Children." Pediatrics 113.4 (2004): 917-18. Print.
"Highest Rated TV Series With At Least 5,000 Votes." IMDb. IMDb.com, 15 May 2013. Web. 15 May 2013. <http://www.imdb.com/search/title?num_votes=5000,>.
Hinckley, David. "Americans Spend 34 Hours a Week Watching TV, According to Nielsen Numbers." Http://www.nydailynews.com/entertainment/tv-movies/americans-spend-34-hours-week-watching-tv-nielsen-numbers-article-1.1162285 [4 New York Plaza, New York, NY 10004 Read More: Http://www.nydailynews.com/services/contact-us#ixzz2UB97UYoi] 19 Sept. 2012: n. pag. Print.
Pickett, William, Mary Overpeck, Wendy Craig, William Boyce, and Margarida Gaspar De Matos. "Television Viewing and Forms of Bullying among Adolescents from Eight Countries." Journal of Adolescent Health. By Emmanuel Kuntsche. 2006 ed. Vol. 39. Atlanta, GA: Elsevier, 2006. 908-15. Print.
Powell, L. M., G. Szczypka, F. J. Chaloupka, and C. L. Braunschweig. "Nutritional Content of Television Food Advertisements Seen by Children and Adolescents in the United States." Pediatrics 120.3 (2007): 576-83. Print.
Reality Show Violence Getting Too Real? Prod. ABC Nightline. Perf. Jayde Nicole, Stacy Kaiser, Holly Madison. Reality Show Violence Getting Too Real? ABC Nightline, 30 Mar. 2011. Web. 13 May 2013. <http://abcnews.go.com/Entertainment/reality-tv-show-violence-real-life-consequences-teen/story?id=13256971#.UZgqWCvwIhw>.
Thomas, Paul, MD. "Effects of Television On Young Children (Interview With Top Voted Pediatrician)." Interview. Http://www.youtube.com/user/paulthomasmd. Youtube, 10 Apr. 2013. Web. 7 May 2013. <http://www.youtube.com/watch?v=uaR48W_BlsA>.
Zimmerman, Fredrick. "An Interview with Frederick Zimmerman: Young Kids Watching T.V." Interview by Michael F. Shaughnessy. Education News 9 May 2007: n. pag. Educationnews.com. Web. 17 May 2013. <http://www.educationnews.org/articles/11217/1/An-Interview-with-Frederick-Zimmerman-Young-Kids-Watching-TV/Page1.html>.
____________________
[1] Hinckley, David. "Americans Spend 34 Hours a Week Watching TV, According to Nielsen Numbers." Http://www.nydailynews.com/entertainment/tv-movies/americans-spend-34-hours-week-watching-tv-nielsen-numbers-article-1.1162285 [4 New York Plaza, New York, NY 10004 Read More: Http://www.nydailynews.com/services/contact-us#ixzz2UB97UYoi] 19 Sept. 2012: n. pag. Print.
[2] Pickett, William, Mary Overpeck, Wendy Craig, William Boyce, and Margarida Gaspar De Matos. "Television Viewing and Forms of Bullying among Adolescents from Eight Countries." Journal of Adolescent Health. By Emmanuel Kuntsche. 2006 ed. Vol. 39. Atlanta, GA: Elsevier, 2006. 908-15. Print.
[3] Durie, Eric. "Literature Review." Literature Review. N.p., 27 Feb. 2002. Web. 10 May 2013. <http://www.ou.edu/deptcomm/dodjcc/groups/02B2/Literature_Review.html>.
[4] Healy, J. M. "Early Television Exposure and Subsequent Attention Problems in Children." Pediatrics 113.4 (2004): 917-18. Print.
[5] Reality Show Violence Getting Too Real? Prod. ABC Nightline. Perf. Jayde Nicole, Stacy Kaiser, Holly Madison. Reality Show Violence Getting Too Real? ABC Nightline, 30 Mar. 2011. Web. 13 May 2013. <http://abcnews.go.com/Entertainment/reality-tv-show-violence-real-life-consequences-teen/story?id=13256971#.UZgqWCvwIhw>.
[6] Harris, Jennifer L., John A. Bargh, and Kelly D. Brownell. "Priming Effects of Television Food Advertising on Eating Behavior." Health Psychology 28.4 (2009): 404-13. Print.
[7] Powell, L. M., G. Szczypka, F. J. Chaloupka, and C. L. Braunschweig. "Nutritional Content of Television Food Advertisements Seen by Children and Adolescents in the United States." Pediatrics 120.3 (2007): 576-83. Print.
[8] Cleland, Richard L., Walter C. Gross, Laura D. Koss, Matthew Daynard, and Karen M. Muoio. Weight-loss Advertising: An Analysis of Current Trends. 2002 ed. Washington, DC: U.S. FTC, 2002. Print.
[9] "Highest Rated TV Series With At Least 5,000 Votes." IMDb. IMDb.com, 15 May 2013. Web. 15 May 2013. <http://www.imdb.com/search/title?num_votes=5000,>.
[10] Hawton, Keith. "Effects of a Drug Overdose in a Television Drama on Presentations to Hospital for Self Poisoning: Time Series and Questionnaire Study." Effects of a Drug Overdose in a Television Drama on Presentations to Hospital for Self Poisoning: Time Series and Questionnaire Study 318:972 (1999): n. pag. BMJ. Web. 17 May 2013. <http://www.bmj.com/content/318/7189/972>.
[11] Thomas, Paul, MD. "Effects of Television On Young Children (Interview With Top Voted Pediatrician)." Interview. Http://www.youtube.com/user/paulthomasmd. Youtube, 10 Apr. 2013. Web. 7 May 2013. <http://www.youtube.com/watch?v=uaR48W_BlsA>.
[12] Zimmerman, Fredrick. "An Interview with Frederick Zimmerman: Young Kids Watching T.V." Interview by Michael F. Shaughnessy. Education News 9 May 2007: n. pag. Educationnews.com. Web. 17 May 2013. <http://www.educationnews.org/articles/11217/1/An-Interview-with-Frederick-Zimmerman-Young-Kids-Watching-TV/Page1.html>.